Dichotomy Rochester

Tonight I would like to share with you a project that I have been involved in developing that has gained  some major momentum over the course of the past few months. It is called Dichotomy - this will be the name of a storefront opening on Park Avenue in Rochester, NY that will feature exclusively locally handmade goods, including but not limited to functional goods for the home, jewelry, and art.

Rochester is lucky to be host to so many craft festivals over the summer and even into the winter months. Exciting though these may be, they are fleeting, usually lasting only one or two days after which point the artist disappears into a puff of smoke. Of course, you can take a business card, which may direct you to Etsy or another online marketplace that many artists utilize, and some with great effectiveness - but online shopping is very different experience from shopping face to face and being able to interact with the work. Dichotomy will serve as a sort of permanent craft show, a venue to give exposure both to brand new emerging artists and artisans and also to those that are established.

We want to make it easier for local makers to support themselves, easier for the community to access high-quality, locally-made goods, and easier for Rochester to sustain its own economy by offering something of an "alternative to Target" or other big box store and keeping local dollars local.

Please take a look at our IndieGoGo campaign and if you'd like to help us along in our process, you have the option to either donate or simply share the link. We have just under a month to reach our goal, and there are some fabulous perks to snap up. We hope you like our idea, because we would love to make it a reality in Rochester!